THE CHARM OF GREYNESS
The charm of greyness represents a trend in which well-being starts with happiness, satisfaction and tranquility. The goal is the holistic well-being of the individual and finding a deeper, more respectful connection to the ecosystem around us. In order for nature and our living environment to flourish, we must also feel well. ‘A sound mind in a sound body’.
‘Those who know, know’ is perfect embodiment of this trend, where consumer goods are only purchased after careful consideration. Do I need this? If this purchase contributes to my well-being, will it have the opposite effect on the well-being of something else somewhere else?
Natural and velvety matte tones. ‘Shades of stones’, ashy tones.
TARGET AUDIENCE
Gen Z, Millennials, Gen X, Ethicalists, “Happy- holistic”
KEYWORDS & MOTTO
Commitment to good things, balanced, respectful, naturalness, gratitude, moderation, enjoying the little things, enjoying life, influencing the direction of one’s own life and building one’s lifestyle
TONE
Straightforward, honest, well-intentioned, for the best of all, well-being
HAIR COLOR SHADES
Natural and velvety matte tones. ‘Shades of stones’, ashy tones.
MAKEUP SHADES
Muted shades, khaki, olive, bluish-violet, bright neutral greys, metallic shades
TRENDS PRODUCT
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