TB (THROWBACK)
This trend is all about visual stimuli. The trend is brilliantly illustrated by home décor trends where memorabilia are taken out of the cupboards and cleverly arranged as part of the cosy interior. Souvenirs and decorative items acquired over time create a feeling of a bountiful life. In the midst of everyday life, it is nice to stop to reminisce about past trips and stories behind various items we have acquired over the years.
KEYWORDS
Nostalgia meets the present, bringing opposites together, collecting as a hobby, traditions
SOMETHING NEW, SOMETHING OLD
TARGET AUDIENCE
Gen X, Baby boomers (those aged 40 and above), ethical consumers, ‘omniscient’
KEYWORDS
Nostalgia meets the present, bringing opposites together, collecting as a hobby, traditions
TONE
Storytelling, joyful nostalgia, historical
REGISTER
Personal
MAKEUP SHADES
Harmonious color stories: fuchsia, deep dark red, mahogany
HAIR COLORS
Diverse nuances of dark brown,
different shades of black
