MUOTOLINJA: THE JOY OF DOING NOTHING

THE JOY OF DOING NOTHING

When boredom strikes, a hand no longer automatically reaches for the phone. Instead, this eternal child wants to have concrete real-life experiences to pass the time. It's no longer enough to spend time browsing different social media feeds because instead we now want to feel, smell and taste things genuinely.

THE JOY OF DOING NOTHING

“PERSONAL AND ORIGINAL STYLE IS
TRENDY AND SO THIS SEASON!
GO AGAINST THE FLOW.”

THE STORY BEHIND THE TREND

What happened to boredom? Social media has shaped people in such a way that we spend almost every free moment we have with our eyes glued to the phone screen. The joy of doing nothing lies in the art of just being and daydreaming.

We must relearn to tolerate boredom and say good-bye to always trying to outdo ourselves, because boredom is the catalyst for imagination and creativity.

Being able to do nothing and get bored is a privilege. Instead of being a waste of time, doing nothing is a form of self-care. Creativity blossoms when there is time for spontaneous ideas and actions.

TARGET AUDIENCE

Gen Z, Millennials, Gen X. ID Asserters,
No Frill-ists, Ethicalists

We are slowly returning from browsing social media back to being present IRL, or ‘in real life’. We are tired of living as mindless creatures enslaved by social media. Instead, we want to have personal experiences again, the kinds that social media cannot provide,

real adventures right here and now. When boredom strikes, we no longer immediately reach for the phone. Instead, we strive to do something else both at work and at home. We value presence, touch, balance and being true to ourselves.